Detailed foresight+trends Intelligence informing Business, Brand, Marketing, Product Strategies to ensure alignment with your customers future wants, needs and desires.

Foresight+Trends Intelligence: The Pathway to Business Utopia

More sales, profits & customers with Less risk, cost & pressure

Beyond basic product development, few people totally appreciate the full potential of Foresight+Trends Intelligence to create high, sustainable growth for any business. Most associate trends simply with pattern & colour guidance.

But this is to completely miss the true value of consumer & design trend intelligence. Few business tools actually do ‘what it says on the tin’.

A Scarlet Opus tin would say:

FUTURE PROOF RESULTS

WARNING: Open with enthusiasm, expectation and excitement. The customers, sales revenues, profits and fun you want … are all inside.

Research shows that teams are most successful when relaxed & confident. Designers are more creative; manufacturing quality improves & salespeople achieve maximum conversion ratios. Teams can then focus on writing the best PR, producing world class marketing plans, make winning sales presentations.

‘Spotting’ trends & then having everyone rush around to bring new products to market, imposes debilitating pressure on Design, Marketing, Sales & Buying teams.

Today’s Customers expect more than a product, or service. Much more.

Scarlet Opus is your ability to accurately identify those unarticulated expectations, Creating TIME for your teams to be and give, their very best … always … 

Foresight+Trends Intelligence creates TIME and:

• Inspires design teams to create products that will delight consumers
• Helps salespeople present products in the context of customer trends that buyers recognise
• Helps marketers leverage marketing done by makers of complimentary products
• Identifies which trends have direct relevance to your specific company
• Identifies which trends have longevity, letting you optimise the sales period
• Guides the use of each trend’s back story to drive wide customer engagement.
• Prepares inspirational PR events.
• Design exhibition stands so that you stand out and that visitors wont’ want to leave
• Create design & buying briefs that are crystal clear and inspire sales & marketing strategies that achieve growth & success … every year.
• Create a workplace environment that attracts & retains talent.

Our Foresight+Trend Intelligence future-proofs a business & its results in good or tough times.

Our clients became more successful marketing their products+services in the context of Foresight+Trends …  and those clients tell us that the Return On their Investment into us can be evidenced by one or more of …

• Increased Sales
• Broader Brand Awareness
• More Press Interest & Coverage
• Higher Profits
• Increased Shareholder Value
• Improved company wellbeing
• New of improved Export Success

Looking through the eyes of your customers we review your product or service and how your business markets & delivers them.

We provide a report informing you about the future wants, needs and desires of your customers, which trends have relevance (and why) for your business. Provide detailed guidance about how to develop product or service to meet these customer needs and when to launch them in order to maximise market penetration.

The first time of working with you, this full process will take 6-9 months.

Replace this leading sentence with an outline of the things you do in delivering your service, if relevant including re-written versions of the bulleted lines below;

• Identify, agree and prioritise new ideas and opportunities to generate business value
• Ability to demonstrate, socialise and communicate concepts, outcomes and business cases
• Enhanced cross-business collaboration, communication and buy in
• Improved internal satisfaction, loyalty and customer value
• Gain context and insight to enable faster, more informed decisions and actions
• Improved clarity, accuracy & confidence in documentation or in decision making

• Reduce ambiguity around vision, goals, strategy and roadmaps
• Reduce uncertainty around performance and time to delivering effectively
• Reduce time and errors in decision making, learning and adoption
• Reduce inconsistencies in approach, communications and associated reputational damage

Ensuring an executive sponsor from your organisation is allocated to the engagement, communicates the rationale behind it.

Assisting in all possible ways to ensure that a contract, is in place, in advance of any work commencing.

Ensuring all support is in place and access is granted to those people, content and product to ensure a successful project is completed in a timely manner.

Ensuring sponsor availability within the agreed timeline, to help resolve any significant issues that may impact the timely completion of the engagement.

Provide support throughout service delivery using our World Class Professionals and Subject Matter Experts

Provide high quality deliverables in a timely manner and in line with agreements upon engagement with the client. Any changes to this will be mutually agreed, in advance, between all involved parties.

To exceed our client’s expectations of the project.

A report relevant to the future of the client business detailing product and service development to ensure success and a good ROI on the investment made into us.

Project based engagements operate on the basis of agreeing work and any outcomes or milestones for delivery in advance of commencement of any engagement in a ‘Statement of Work’. Prices are fixed for the agreed deliverables and should changes be required, these may incur changes to delivery costs. Payment for Project Based Engagements are agreed on a case-by-case basis, giving consideration to risk, contract value, client payment history, relationship longevity and duration.

• research

• Purpose to Portfolio

• Automotive
• Business Services
• Forest, Paper and Packaging
• Engineering and Construction
• Hospitality and Leisure
• Manufacturing
• Real Estate
• Retail and Consumer

• Strategy, Innovation and Business Design
• HiveDesign
• Strategy, Innovation and Design
• Proposition: Mergers, Acquisitions and Post-Merger Integrations