Start-up SME with novel technology looking to make a market and break into it. Took prototype and aligned to prospective customers current “pain” problem. Successful trials of developed system then deployed nationally in large grocery retailer.
Creating a Digitally Transformed Business Organisation
The CIO of a Fortune 500 firm needed to ensure that his aggressive multimillion dollar investment into digital transformation would transform the technically agnostic business organisation into an effective digitally fluent group. The pandemic had forced this leading organisation to suddenly invest heavily in new digital tools to ensure business owners could be effective and...
Product Workflow Cycle
Transformed the Design and Product Development team’s workflow from offline to an automated solution
Personalisation 3000 plus orders a day
Explored new opporuntiies within the world of merchandising and personalisation, ended up partnering with ITV & ITV Global.
Website Re-platform B2B & DTC
Headed up the companies eCommerce team. Identified that the current websites & platform were not aligned to our competitors (eg not mobile first, headless or cloud) nor business vision (international). I could compare our current website to an old vintage car, will get you there eventually but time, energy in maintaining and cash invested isn’t...
B-Corp Certification
Having created, communicated and developed the companies brand strategy one particular value I was passionate about was around “caring about our people and the world we live in” to underpin this value I setup our own Sustainability committee along with a dedicated resource hub on our website for comms purposes. Having established a team and...
Relocation of Distribution Centre
Led the strategic decision to purchase a distribution center in Milton Keynes due to profitability and cash liquidity.
Navigating the Complexities of Omnichannel Retail Transformation
To drive sales and profit growth, a £100M multi-channel fashion company sought to implement a new retail omnichannel software suite, aiming for a seamless cross-channel customer experience, integrated analytics, and a unified supply chain and logistics. The company operated across a siloed store, ecommerce and wholesale structure, with separate IT systems, management and communication channels....
Leading Cross-Functional Transformation Initiatives to Unlock $14M in Business Value
An FMCG organisation managing a portfolio of more than 15 brands produced across three manufacturing plants was facing increasing pressure on marketing investment and operational efficiency. The complexity of the portfolio and multiple parallel initiatives meant resources were spread across numerous projects, leaving insufficient funds to adequately support key brands with ATL and BTL investment....
Revitalising Brand Vision and Strategy to Accelerate Regional Growth
A multinational organisation operating across several European markets faced declining brand clarity and inconsistent strategic direction across regional teams. Following organisational changes, the leadership team recognised that the existing brand vision no longer aligned with evolving market dynamics and growth priorities. Regional teams were working with fragmented positioning, limiting their ability to execute a cohesive...
