Explored new opporuntiies within the world of merchandising and personalisation, ended up partnering with ITV & ITV Global.
Website Re-platform B2B & DTC
Headed up the companies eCommerce team. Identified that the current websites & platform were not aligned to our competitors (eg not mobile first, headless or cloud) nor business vision (international). I could compare our current website to an old vintage car, will get you there eventually but time, energy in maintaining and cash invested isn’t...
B-Corp Certification
Having created, communicated and developed the companies brand strategy one particular value I was passionate about was around “caring about our people and the world we live in” to underpin this value I setup our own Sustainability committee along with a dedicated resource hub on our website for comms purposes. Having established a team and...
Relocation of Distribution Centre
Led the strategic decision to purchase a distribution center in Milton Keynes due to profitability and cash liquidity.
Navigating the Complexities of Omnichannel Retail Transformation
To drive sales and profit growth, a £100M multi-channel fashion company sought to implement a new retail omnichannel software suite, aiming for a seamless cross-channel customer experience, integrated analytics, and a unified supply chain and logistics. The company operated across a siloed store, ecommerce and wholesale structure, with separate IT systems, management and communication channels....
Igniting Creativity and Collaboration: Steering Teams towards Efficiency and Business Growth
An FMCG company with an extensive lineup of over 15 brands, produced across three plants, was encountering difficulties. Its vast portfolio and diverse efforts spread across multiple projects resulted in insufficient funds for ATL and BTL initiatives to drive key brands. Internal teams were primarily focused on their individual objectives, leading to a lack of...
Revitalizing Brand Vision and Strategy: A Journey of Regional Transformation and Growth
An FMCG brand in the European and Australasian marketplaces was facing challenges due to a lack of clear vision, positioning, and portfolio strategy. This resulted in confusion regarding packaging design, product lineup, and communication strategy.
Organisational Change Journey
The client is a Japan-owned high-street retailer organisation that operates 37 stores across 10 European markets. Their headquarter is in London and the new GM had just created a brand new leadership team, bringing in senior-level expertise from outside the business to help drive a business turnaround, increase profitability and launch a new strategy.
Ringfence Information Fitness Assessment
Conduct a baseline, diagnostic assessment into all aspects of an organisation's information fitness to identify any gaps and associated options for improvement.
