Headed up the companies eCommerce team. Identified that the current websites & platform were not aligned to our competitors (eg not mobile first, headless or cloud) nor business vision (international). I could compare our current website to an old vintage car, will get you there eventually but time, energy in maintaining and cash invested isn’t efficient. For example a promotions with 20% off X, would become a fully bespoke and time consuming project, most platforms have a comprehensive solution to run promotions at a click of a button.

We decided to replatform with the end goal of launching the business websites internationally. I also appointed international agencies to drive sessions onto our sites through social, digital, PPC and seo strategies, setup a MarComms team to effectively manage the trade calendar and online campaigns.

Conducted thorough consultations with department heads and key customers to understand all requirements.

Formed and monitored a Re-Platform Team that secured a £500k capex budget and managed the whole project.

Developed customer journey and Commerce Story Maps, identifying 17 potential platforms and shortlisting to two through SWOT analysis.

Appointed an industry expert to identify a future-proof platform supporting global business growth and results.

Ended up with a fully internationalised website that increased our online sales by 30% in just one year.

• B2B
• eCommerce
• website improvement
• Website Design
• Web Development
• Large Projects
• business and it operational processes
• Finance Transformation
• Financial Analysis

• Digital Enablement

• Retail and Consumer
• Transport and Logistics