Headed up the companies eCommerce team. Identified that the current websites & platform were not aligned to our competitors (eg not mobile first, headless or cloud) nor business vision (international). I could compare our current website to an old vintage car, will get you there eventually but time, energy in maintaining and cash invested isn’t...
B-Corp Certification
Having created, communicated and developed the companies brand strategy one particular value I was passionate about was around “caring about our people and the world we live in” to underpin this value I setup our own Sustainability committee along with a dedicated resource hub on our website for comms purposes. Having established a team and...
Relocation of Distribution Centre
Led the strategic decision to purchase a distribution center in Milton Keynes due to profitability and cash liquidity.
Navigating the Complexities of Omnichannel Retail Transformation
To drive sales and profit growth, a £100M multi-channel fashion company sought to implement a new retail omnichannel software suite, aiming for a seamless cross-channel customer experience, integrated analytics, and a unified supply chain and logistics. The company operated across a siloed store, ecommerce and wholesale structure, with separate IT systems, management and communication channels....
Leading Cross-Functional Transformation Initiatives to Unlock $14M in Business Value
An FMCG organisation managing a portfolio of more than 15 brands produced across three manufacturing plants was facing increasing pressure on marketing investment and operational efficiency. The complexity of the portfolio and multiple parallel initiatives meant resources were spread across numerous projects, leaving insufficient funds to adequately support key brands with ATL and BTL investment....
Revitalising Brand Vision and Strategy to Accelerate Regional Growth
A multinational organisation operating across several European markets faced declining brand clarity and inconsistent strategic direction across regional teams. Following organisational changes, the leadership team recognised that the existing brand vision no longer aligned with evolving market dynamics and growth priorities. Regional teams were working with fragmented positioning, limiting their ability to execute a cohesive...
Organisational Change Journey
The client is a Japan-owned high-street retailer organisation that operates 37 stores across 10 European markets. Their headquarter is in London and the new GM had just created a brand new leadership team, bringing in senior-level expertise from outside the business to help drive a business turnaround, increase profitability and launch a new strategy.
Ringfence Information Fitness Assessment
Conduct a baseline, diagnostic assessment into all aspects of an organisation's information fitness to identify any gaps and associated options for improvement.
Price reposition and promotion rationalisation – Bensons for Beds
CEO wanted to understand promotional spend and ROI….. Promotions are a huge part of sales participation in the bed & mattress marketplace – they provide something to shout to customers about and give a timed call to action. However, its very difficult to determine which promotions add value or drive a return on investment. For...
