A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
STAR Stories Indi
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
Culture Shift – Aligning Performance, Leadership, and Wellbeing
A law firm partnership was experiencing high performance but rising pressure on wellbeing, with inconsistent leadership behaviours affecting culture and sustainability. I was introduced via a senior partner who had attended a leadership session I delivered and saw relevance to the firm’s challenges.
Leadership at Scale – from Fragmented to Systemic
A growing organisation had multiple leadership initiatives in place, but no coherent approach, resulting in inconsistent leadership quality and limited organisational impact. I was engaged by the HR Director, supported by the CEO, following a review of leadership effectiveness and capability gaps across the business.
Board Effectiveness – from Governance to Collective Leadership
A Board of a multi-entity organisation was operating with strong individual capability but limited collective alignment, impacting decision quality and strategic momentum. I was engaged by the Chair following a recommendation from a NED who had experienced my work in another board setting.
CEO Leadership – from Insight to Impact
A UK-based mid-market services firm was experiencing strong growth but inconsistent execution, with pressure on the CEO’s leadership style creating friction at senior level. The CEO was introduced to me via their Chair following a board discussion on leadership effectiveness and organisational alignment.
Improving profitability and effectiveness in Professional Services
The Professional Services (consulting) organisation of the client had grown through acquisition and while it was functioning okay there were several issues: Project over-runs were common, but many were being ‘absorbed’ by the business rather than being charged to the client – impacting overall profitability of the business. Project escalations to the Exec were a...
Integrating 5 disparate businesses into a single effective business .
TiG had already grown by acquiring two Managed IT Services businesses. Then it acquired ThirdSpace, a specialist consulting business, specialising in Microsoft Identity and Security solutions and soon after Mobliciti, a mobile solutions and security and managed networks business. My challenge as Director of Integration was to integrate each of the underlying businesses into a...
