A national accessibility consultancy needed a stakeholder-grounded strategic report to refresh its direction and grow its impact and reach.
STAR Stories Indi
Tickled Gin
The founder of a new artisan gin brand needed an investor-grade pitch deck to secure funding and launch the business.
Reeve Social Media
The founder of a young social media agency needed a strategic catalyst to land enterprise-scale clients and unlock the next stage of growth.
Yorkshire GP practice needed to improve efficiency to cope with demand
Case Study: Reducing Avoidable Demand in a Yorkshire GP Practice Parkes Business Services has recently worked with a GP surgery in Yorkshire that was struggling to manage day-to-day demand. Pressure on the phone system had led to a high number of lost calls—patients abandoning calls after long waits. This created frustration for patients, damaged the practice’s...
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
Culture Shift – Aligning Performance, Leadership, and Wellbeing
A law firm partnership was experiencing high performance but rising pressure on wellbeing, with inconsistent leadership behaviours affecting culture and sustainability. I was introduced via a senior partner who had attended a leadership session I delivered and saw relevance to the firm’s challenges.
Leadership at Scale – from Fragmented to Systemic
A growing organisation had multiple leadership initiatives in place, but no coherent approach, resulting in inconsistent leadership quality and limited organisational impact. I was engaged by the HR Director, supported by the CEO, following a review of leadership effectiveness and capability gaps across the business.
