The Client delivers a shared pathology service across 5x NHS Trusts. The digital workflows across the network all flow through a single integration engine. That engine was significantly out of date at hardware and software and prone to repeated service outages directly impacting patient care. The issue was flagged as the highest impact on the...
STAR Stories Indi
Field of Joy (Norfolk Community Foundation Good for Good Skills Exchange)
Norfolk social smallholding needed a five-year strategic growth plan to unlock funding and scale wellbeing impact across the local community.
CAE — Centre for Accessible Environments (part of Habinteg)
A national accessibility consultancy needed a stakeholder-grounded strategic report to refresh its direction and grow its impact and reach.
Tickled Gin
The founder of a new artisan gin brand needed an investor-grade pitch deck to secure funding and launch the business.
Reeve Social Media
The founder of a young social media agency needed a strategic catalyst to land enterprise-scale clients and unlock the next stage of growth.
Yorkshire GP practice needed to improve efficiency to cope with demand
Case Study: Reducing Avoidable Demand in a Yorkshire GP Practice Parkes Business Services has recently worked with a GP surgery in Yorkshire that was struggling to manage day-to-day demand. Pressure on the phone system had led to a high number of lost calls—patients abandoning calls after long waits. This created frustration for patients, damaged the practice’s...
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
