STAR Stories Indi

E-commerce Redesign for Brenntag SE

A four-month tenure as a Senior Product Manager at Huge, I spearheaded the strategic redesign of Brenntag SE’s e-commerce experience, working closely with cross-functional teams and stakeholders.

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Turnaround of a loss making heritage and educational charity

I was drafted in as an Interim GM to a charity that manages the world’s oldest mechanised paper mill with a visitor centre where they provide educational programs. The charity turned out to be £2.6M in debt with the banks chasing them as well as having a CVA to contend with. They were approximately three...

Skills:

Business Change Management & Communication Business Optimisation Change Negotiating
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Leading Cross-Functional Transformation Initiatives to Unlock $14M in Business Value

An FMCG organisation managing a portfolio of more than 15 brands produced across three manufacturing plants was facing increasing pressure on marketing investment and operational efficiency. The complexity of the portfolio and multiple parallel initiatives meant resources were spread across numerous projects, leaving insufficient funds to adequately support key brands with ATL and BTL investment....

Skills:

Workshop facilitation Remote workshop facilitation creative problem-solving Process Analysis Business & Operational Analysis leadership Consumer Goods Business transformation change management Operational Excellence change strategy
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Revitalising Brand Vision and Strategy to Accelerate Regional Growth

A multinational organisation operating across several European markets faced declining brand clarity and inconsistent strategic direction across regional teams. Following organisational changes, the leadership team recognised that the existing brand vision no longer aligned with evolving market dynamics and growth priorities. Regional teams were working with fragmented positioning, limiting their ability to execute a cohesive...

Skills:

Brand Strategy Strategic Planning Business transformation Workshop facilitation Consumer Goods
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