As Ship Shape World grew from small beginnings, it now needed a central system where all the customer data can be accessed by the whole team. Currently, the Sales team were using spreadsheets to call customers so could not share or store information like Quotes and Tickets. Follow up calls were also missed as there was no automated reminder.

Using the Core CRM Engine, we were able to develop a central customer database with automated colour coded follow up actions and workflow for the Sales team and an integrated Quote and Ticketing system which can now be seen by Marketing, Production and After-Sales.

With the streamlining and the centralisation of data, Ship Shape World now have a CRM system that solves the business issues and it will continue to evolve as the business grows.

“Having looked at the leading Online offerings, we found that their solutions were too broad and had default functions that we didn’t want. CRM Engine is customised to our exact requirements and does everything we want within our budget – it’s an amazing system. The smooth workflow across Sales, Production and After-Sales means that we now don’t miss anything. The developers at CRM Engine are open, honest, very flexible and provide great support without the hassle – nothing is too much for them. As we evolve, so will our CRM. Since using CRM Engine our sales conversion rate has increased by at least 15% which means that the system has already paid for itself.”

Matt Nudd – Managing Director, Ship Shape World.