Whilst this platform was a staple for students preparing for their GCSEs during the C19 pandemic, it was beginning to fall behind competitors.

This national Educational Technology platform needed a refresh, but without marginalising any part of its target users. Comprehensive market research, problem framing and prioritised ideation were need to ensure this refresh was effective.

Combining quantitative and qualitative research, including social listening, interviews and trends analysis, we identified 3 customer demographics that were being underserved.

We then co-created journey maps with a cross-functional team, which allowed us to identify user pain points. These formed the foundation for us to produce over 300 ideas/how might we (HMW) statements for alleviating these user issues.

Using the RICE prioritisation technique, we filtered down to 20 ideas to drive improvement and place this EdTech platform at the front of the pack.

Key Activities:

• Competitor analysis
• Social listening
• 5 workshops
• 3 personas
• 9 journey maps
• Problem framing
• Ideation
• Prioritisation

A clear strategy for the future of this platform, with a detailed 6 month roadmap. Re-alignment amongst senior stakeholders of what this strategy looks like.

• Qualitative Research
• Quantitive Research
• creative problem-solving
• user journey
• Design Thinking
• service design
• Workshop facilitation

• Digital Enablement

• Education
• Technology