This international healthcare company was struggling to break into the digital therapeutics market. Its digital products were getting poor reviews and were underperforming against competitors. Everyone involved had a clear passion, but what needed to be done and who should do it was unclear, causing confusion and friction.

Reviewing two digital healthcare propositions, including anticipated front stage activities, back stage activities and platform functionalities, optimising these propositions to increase competitive advantage, and co-creating new operational structures.

Firstly, we deep-dived into the organisation’s two digital products via stakeholder and customer interviews, gorilla research, auditing internal product development processes and benchmarking against others in the market.

With cross-functional teams, we then mapped out the As Is and To Be states of the business to identify gaps.

Co-creation workshops to produce a formal product development process, and the key team members, with defined roles and responsibilities.

Key Activities:

• Competitor research
• Gorilla research
• Social listening
• Customer and stakeholder interviews
• Review of the existing product development process
• Cross-functional workshops

This project alleviated tensions within and between teams, streamlined processes and reconnected this organisation with its customers to the right develop digital therapeutics. The product is set to launch next year, and is forecast to break even in its first 12 months.

• Qualitative Research
• Quantitive Research
• Gap Analysis
• user centred design
• user journey

• Digital Enablement

• Healthcare
• Technology