Owner-managed trade businesses were often running customer enquiries, jobs, engineer schedules, site paperwork, quotes and invoices across disconnected systems, spreadsheets, messages and paperwork.

Having experienced these operational problems first-hand, we identified an opportunity to build a platform around the way trade businesses actually work rather than asking businesses to adapt to generic project management software.

As Co-Founder, CTO, Lead Developer and Product Owner, I took responsibility for turning those operational problems into a viable SaaS product.

My role covered requirements discovery, product strategy, workflow design, technical development, prioritisation, testing, release decisions and ongoing development based on user feedback.

I translated real operational problems into connected digital workflows spanning CRM, customers, jobs, scheduling, field operations, RAMS and compliance, quotes, invoices and reporting.

I led the product and development work, deciding how workflows should operate, prioritising functionality and developing the platform around practical use by both office and site teams.

I used feedback from users and operators to test assumptions and refine priorities before committing development time.

We also integrated AI directly into the platform through Donna, enabling users to retrieve operational information, create and update records, support scheduling, produce customer-facing content and reduce repetitive administration through natural-language interaction.

SiteMaster has moved from an identified operational problem to a live SaaS platform being used by trade businesses.

The platform currently reports:

• 50+ companies
• 300+ jobs managed
• £500k+ invoiced
• £2.5m+ quoted

It provides one connected workflow from initial customer enquiry through planning, field delivery, compliance documentation and invoicing, reducing the need for businesses to piece together operations across separate systems.

• Software as a Service (SaaS)
• product management
• Product Owner
• Product Development
• Software Development
• digital transformation
• Technology Strategy
• business analysis
• Systems Integration
• Solution development
• user requirements
• process automation
• stakeholder management

• Digital Enablement

• Engineering and Construction
• Technology