Headed up the companies eCommerce team. Identified that the current websites & platform were not aligned to our competitors (eg not mobile first, headless or cloud) nor business vision (international). I could compare our current website to an old vintage car, will get you there eventually but time, energy in maintaining and cash invested isn’t...
B-Corp Certification
Having created, communicated and developed the companies brand strategy one particular value I was passionate about was around “caring about our people and the world we live in” to underpin this value I setup our own Sustainability committee along with a dedicated resource hub on our website for comms purposes. Having established a team and...
Relocation of Distribution Centre
Led the strategic decision to purchase a distribution center in Milton Keynes due to profitability and cash liquidity.
Navigating the Complexities of Omnichannel Retail Transformation
To drive sales and profit growth, a £100M multi-channel fashion company sought to implement a new retail omnichannel software suite, aiming for a seamless cross-channel customer experience, integrated analytics, and a unified supply chain and logistics. The company operated across a siloed store, ecommerce and wholesale structure, with separate IT systems, management and communication channels....
Created a leadership game for use in online and face-to-face leadership programmes
The client; a medium-sized telecoms startup, needed a serious game to include in their leadership programme.
Co-facilitated online games-based learning experience for Microsoft US and Deloitte China
In two separate projects, one for Microsoft US and one for Deloitte China, each needed an online learning experience for distributed teams, to improve teamwork, communication and also problem-solving and decision-making skills.
Turnaround of a loss making heritage and educational charity
I was drafted in as an Interim GM to a charity that manages the world’s oldest mechanised paper mill with a visitor centre where they provide educational programs. The charity turned out to be £2.6M in debt with the banks chasing them as well as having a CVA to contend with. They were approximately three...
Leading Cross-Functional Transformation Initiatives to Unlock $14M in Business Value
An FMCG organisation managing a portfolio of more than 15 brands produced across three manufacturing plants was facing increasing pressure on marketing investment and operational efficiency. The complexity of the portfolio and multiple parallel initiatives meant resources were spread across numerous projects, leaving insufficient funds to adequately support key brands with ATL and BTL investment....
Revitalising Brand Vision and Strategy to Accelerate Regional Growth
A multinational organisation operating across several European markets faced declining brand clarity and inconsistent strategic direction across regional teams. Following organisational changes, the leadership team recognised that the existing brand vision no longer aligned with evolving market dynamics and growth priorities. Regional teams were working with fragmented positioning, limiting their ability to execute a cohesive...
Tracking bespoke product pallets helps with contract renegotiation
The logistics function of a large manufacturer was seeing a drop in the return of bespoke-made pallets for a particular global client. These pallets were expensive to produce and the agreement with the client was that after the products had been delivered, the pallets were sent back to the manufacturer immediately so they could be...
