AI impact on business strategy
The Situation
Limetrack, a climate tech startup want to know how to integrate AI into their strategy to strengthen their proposition. If AI is included then what are the considerations to ensure success of the investment?
The Task
How can this be part of our proposition?
How will AI help?
We don’t know what we don’t know. Assuming the technology works, then tell us what to think about and what we might need to do differently. What will the impact be on our processes and people? What regulations/ethical considerations are there?
Outline a roadmap of how we would implement this. Where should we start? Can we phase this in?
The Action / Approach
Reviewed the current business plan, goals and ‘as-is’ process for employees and customers.
Identified:1. key employee pain points and business inhibitors/USPs. 2. customer segments: plot their journeys including what the employee and customer have to do at each stage of their engagement, known friction points/time consumers.
Created an AI ‘to-be’ art of the possible use cases/tasks & associated AI models that could be leveraged overall, for employees and at each stage of the customer journey.
Prioritised AI use cases against a bespoke AI Feasibility framework and selected top 3.
Created a 3-phase roadmap for the initial use case.
Created a blueprint that can be replicated across use cases.
AI plan highlighted the following considerations: technology, processes, leadership, HR/people, R&Rs, ethics, governance.
Replace this leading sentence with an intro into the things you did, if relevant including re-written versions of the bulleted lines below:
- What did you do to help… Identified critical areas of value and opportunities to exploit them
- What did you do to help… Refined definition of current state, desired future state, and how to get there
- What did you do to help… Facilitate better alignment to business strategy and plan
- What did you do to help… Reduce complexity and create simplicity
- What did you do to help… Reduce the impact of siloes
- What did you do to help… Overcome resistance and drive adoption
- What did you do to help… Stop IT being or feeling caught in the middle
The Result
Work in progress but a quote from the CTO Cord Schneider:
‘Mary-Anne helped in 2 key ways. One, she identified scenarios where AI can be used that we hadn’t even thought about eg. customer segmentation and lead generation. Secondly, she helped us to think through the non-technical implications this will have on our team, growth plans and investor relations.’
Replace this leading sentence with an intro into the things you did, if relevant including re-written versions of the bulleted lines below:
Typical areas where value is realised:
- What did you do to help… Improved business agility and ability to rapidly respond to change and opportunity
- What did you do to help… Digital transformation that drives, moves and resets the organisation’s vision
- What did you do to help… Enabling collaboration beyond the boundaries of an enterprise
- What did you do to help… Successful, timely delivery of evidence-based digital transformational outcomes; beyond digitisation
- What did you do to help… Direct positive impact on internal and external customer satisfaction
- What did you do to help… Increased credibility, confidence and influence across the business
- What did you do to help… Driving a culture of innovation for easier and faster adoption of future digital trends
- What did you do to help… Creating a culture of involvement, empowerment and connection to the business
Pains typically relieved include:
- What did you do to help… Lack of process and technical integration strategy making the overall solution less efficient
- What did you do to help… Lack of transformation, change and agility mindset in leadership
- What did you do to help… Leaders mandating a change management and implementation approach that’s not appropriate to the organisation
- What did you do to help… Lack of agreement of transformation governance and stakeholder understanding leading to a fragmented approach
- What did you do to help… Lack of availability of the right people at the right time across both business and technology areas
- What did you do to help… Conflict between perception and reality of digital skills, tools, methods and talent required and available
- What did you do to help… Cynicism, lack of buy-in and resistance to change
Focus In On: Responsible for Digital Business Transformation
New Areas of Value:
Improved business agility and ability to rapidly respond to change and opportunity
Digital transformation that drives, moves and resets the organisation’s vision
Enabling collaboration beyond the boundaries of an enterprise
Successful, timely delivery of evidence-based digital transformational outcomes; beyond digitisation
Direct positive impact on internal and external customer satisfaction
Increased credibility, confidence and influence across the business
Driving a culture of innovation for easier and faster adoption of future digital trends
Creating a culture of involvement, empowerment and connection to the business
Improvements around:
Lack of process and technical integration strategy making the overall solution less efficient
Lack of transformation, change and agility mindset in leadership
Leaders mandating a change management and implementation approach that’s not appropriate to the organisation
Lack of agreement of transformation governance and stakeholder understanding leading to a fragmented approach
Lack of availability of the right people at the right time across both business and technology areas
Conflict between perception and reality of digital skills, tools, methods and talent required and available
Cynicism, lack of buy-in and resistance to change