A complete, professional branding package designed for Scrubsters, including a custom mascot logo, business card, Facebook cover, and yard sign to help the business stand out and attract more customers.
Complete Brand Identity Design for Scrubsters By CartoonLogoX
A complete, professional branding package designed for Scrubsters, including a custom mascot logo, business card, Facebook cover, and yard sign to help the business stand out and attract more customers.
Tickled Gin
The founder of a new artisan gin brand needed an investor-grade pitch deck to secure funding and launch the business.
AI Architecture & Technical Strategy
Translating AI ambition into a technically sound, commercially grounded architecture — with the roadmap, cost model, and documentation to back it up.
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
Culture Shift – Aligning Performance, Leadership, and Wellbeing
A law firm partnership was experiencing high performance but rising pressure on wellbeing, with inconsistent leadership behaviours affecting culture and sustainability. I was introduced via a senior partner who had attended a leadership session I delivered and saw relevance to the firm’s challenges.
Improving profitability and effectiveness in Professional Services
The Professional Services (consulting) organisation of the client had grown through acquisition and while it was functioning okay there were several issues: Project over-runs were common, but many were being ‘absorbed’ by the business rather than being charged to the client – impacting overall profitability of the business. Project escalations to the Exec were a...
