Global content production needed to respond faster to demand while maintaining brand consistency. WPP/Hogarth was exploring how generative AI could shorten production cycles and become a practical part of creative delivery.
Complete Brand Identity Design for Scrubsters By CartoonLogoX
A complete, professional branding package designed for Scrubsters, including a custom mascot logo, business card, Facebook cover, and yard sign to help the business stand out and attract more customers.
Complete Brand Identity Design for Scrubsters By CartoonLogoX
A complete, professional branding package designed for Scrubsters, including a custom mascot logo, business card, Facebook cover, and yard sign to help the business stand out and attract more customers.
Tickled Gin
The founder of a new artisan gin brand needed an investor-grade pitch deck to secure funding and launch the business.
AI Architecture & Technical Strategy
Translating AI ambition into a technically sound, commercially grounded architecture — with the roadmap, cost model, and documentation to back it up.
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
Culture Shift – Aligning Performance, Leadership, and Wellbeing
A law firm partnership was experiencing high performance but rising pressure on wellbeing, with inconsistent leadership behaviours affecting culture and sustainability. I was introduced via a senior partner who had attended a leadership session I delivered and saw relevance to the firm’s challenges.
