Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
The Situation
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms.
The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
The Task
Build and lead a 125+ person technology function spanning booking, targeting, delivery, and optimisation systems — ensuring reliability, innovation, and commercial performance across multiple consumer platforms simultaneously.
The Action / Approach
Directed strategy and execution across the full advertising technology stack.
Delivered advertising across four major consumer platforms. Led innovation in deep analytics, automated performance optimisation, and forecasting.
Partnered with global media groups to enhance premium content monetisation and AI-driven ad targeting.
Managed multi-million pound capex and opex budgets throughout.
The Result
Sustained delivery of £1.3BN+ annual advertising revenue across a scaled, multi-platform ecosystem.
Successful AI-driven targeting innovation partnerships with global media organisations.
Technology function operating at enterprise scale with consistent delivery reliability.
