Interim CEO and executive leadership for businesses undergoing transformation, performance pressure, restructuring or strategic change.
Fractional CTO
Fractional CTO for regulated digital health and SaaS businesses, from early product validation through to national-scale delivery.
AI-Native Turnaround: 12.8× Beat on a PE-Backed Platform in Twelve Weeks
Private equity sponsor needed urgent commercial turnaround of a portfolio AI platform in the HR and education sector. Platform was in existential crisis: priced at £500 per school, 33% crash rate, 39–90 second response times, only 18 of 50 target pilots active. Diagnosis required, repositioning required, validated pricing uplift required — twelve-week window before next...
AI Architecture & Technical Strategy
Translating AI ambition into a technically sound, commercially grounded architecture — with the roadmap, cost model, and documentation to back it up.
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
Data and AI Advisory
AIdentity is a specialist Data and AI Advisory Service, predominantly aimed at Startups, Scaleups, and SMEs. We help you prepare your data for AI and data-driven change — providing the expertise, frameworks, and leadership to make transformation real.
Integrating 5 disparate businesses into a single effective business .
TiG had already grown by acquiring two Managed IT Services businesses. Then it acquired ThirdSpace, a specialist consulting business, specialising in Microsoft Identity and Security solutions and soon after Mobliciti, a mobile solutions and security and managed networks business. My challenge as Director of Integration was to integrate each of the underlying businesses into a...
