Translating AI ambition into a technically sound, commercially grounded architecture — with the roadmap, cost model, and documentation to back it up.
AI Readiness Assessment
A structured assessment that connects your business model, data assets, and funding stage to a clear, costed AI strategy — so you know exactly what to build, what to buy, and what to leave alone.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
ITV: Shifting Mindsets in a Creative Culture
At ITV, I was brought in to lead the design and implementation of a group-wide digital-first transformation strategy. The goal was to modernise operations and shift toward an agile, product-led operating model across multiple business units—ranging from traditional broadcast to digital content, commercial, and tech. The challenge was clear: while leadership supported the strategy, many...
EST Change Framework
The EST Change framework highlights the need for 3 interdependent pillars for the establishment of sustainable change for any project relying on or impacting people i.e. engagement, solution and transition.
Solution architecture for IT Roadmap changes to improve retailing of media entertainment product supply chain
For Glue Reply’s an architecture boutique consultancy, he undertook and assignment for one of their retail clients, Games Stores Group plc. They required an external Supply Chain Solution Architect consultant to undertake high level solution scoping for a portfolio of strategic roadmap change assignments. He was engaged as an associate managing solution architecture for the...
The Right Structure for Your Organization
Creating the right structure for your organization or project.
Lets Innovate the Way You Look at Your Organization and Projects
Will help you grow more effectively and efficiently.