With the announcement of Apple Watch on September 9, 2014, Apple formally entered the consumer market known as wearables. As analysts, buyers and consumers ogle the leather and steel, magnetic charger, digital crown and host of other features, they are missing one key point: Apple will yet again, perhaps unintentionally, change the way people work.The post CIOs: The Apple Watch Will Change the Way People Work.
3 Marketing Technology Mistakes All Small Businesses Should Avoid
3 Marketing Technology Mistakes Marketing technology mistakes are all too common is small businesses. I just called a landscaping company for a quote. They may be a fine company, I don’t know, but they exhibited all three mistakes that small businesses make when it comes to technology, which makes me worry about their attention to […]
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Let Taylor Swift Help You Breakup with Your Strategic Plan
Strategy is messy, chaotic, and transformative, just like a youthful romance. You know you need to break up with your strategic plan. So who better than the Bard of Breakups herself to offer searing guidance on how to break with your strategic plan? Several years ago at a Microsoft analyst meeting, Steve Ballmer broke his promise not to go […]
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Should I Delete Email During Vacation?
Should I Delete E-mail During Vacation? A post on the BBC new magazine asks the question: “Should holiday email be deleted?” First, let me say to American readers that in this case “holiday” means “vacation.” What they mean to ask is: “Should I have incoming E-mail deleted while on vacation?” My answer, yes, but with a caveat. If you […]
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What Marketers Need to Learn from Kim Kardashian West
Kim Kardashian has faced some rocky PR with a quickly failed marriage, a self-serving app, and a very public pregnancy shared with rapper, baby-daddy and now new husband, Kanye West. Regardless of what she is facing, Kim remains a good case study in marketing. With the announcement of her yet-t0-be published Rizzoli book of selfies titled, “Selfish,” […]
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The Economist Get’s Airport Check-in Wrong
In the Guliver blog on Economist.com (Check-in desks Time to check-out?), the writer suggest that airlines do away with airport check-in. We do it all on-line anyway, and who would miss the queues waiting for check-i anyway?. Well, for the most part, self-check-in is common, but not universal (59% of people still check-in at the counter). Airlines […]
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Time to Plan at the Speed of Change.
Some organizations don’t plan at the speed of change: “Dan, our strategic plan is about to expire. Can you come and help use create a new one?” I get than phone call pretty often. My first statement is “sure,” followed by, “I do have to warn you that if you work with me, your […]
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Scenarios, Challenging Assumptions and Belief
Scenarios ask people to challenge their assumptions. Assumptions are a form of belief. Organizations and individuals assign values to uncertainties. The accumulation of these values become the basis for what I call the “myth of the future,” that narrative construct that people carry around with them that forms their belief about what the future will look like, even…
In an Uncertain World Scenario Planning Teaches Agility
Too often, managers and leaders focus on how to control the near-term without taking the time to consider if what they, and the organization they work for, are doing today, will be useful, valuable or applicable to some future state…
Apple’s New Buzz Marketing Isn’t New
Back on May 2, Apple posted a job around ‘Buzz Marketing’ as reported in MacRumors (Apple Expanding ‘Buzz Marketing’ Team Focused on Product Placement). I always find the lack of historical perspective on the Internet amusing, amazing and saddening. Apple was one of the first to place it products on television. Jerry Seinfeld’s apartment always…
