10 Top Tips for Designing the IT CRM Role

Unlike sales-oriented CRM, Customer Relationship Management within IT focuses on relationships that help empower the business with technology, and if necessary, keep IT out of the way until the time is right.

The Tens—IT Change Management

IT often drives change within organizations. This list of tens focuses on how IT can successfully implement new customer facing systems and infrastructure. Executive engagement Buy-in doesn’t cut it. If executives and organizational leaders don’t actively engage, drive and lead the new applications or infrastructure, change won’t happen. Executives need to understand that adoption arrives…

It’s Time to STOP Talking About Company Culture

Over the last month I keynoted the Chief Learning Officer Symposium and KMWorld. At both conferences, many speakers talked about the need to evolve, shift or otherwise change company culture. In some cases the shift was to support collaboration, in others knowledge sharing, and in still others, the need for…

Ten Reasons Every Futures Class Needs to Use Scenarios

Recently, I helped Rob Salkowitz, the instructor of the University of Washington’s Future of Marketing class work with his students to develop scenarios about the future of marketing. Although we employed an abbreviated process, we successfully engaged students and established a framework they will continue to develop over the course of the quarter.

In defense of Microsoft Surface

This isn’t a formal review of Microsoft’s Surface tablets. Plenty of people can tell you about the original Surface RT’s 1366 x 768 pixel display, the NVIDIA Tegra 3 Quad-core processor and the various ports and sensors. And many have—in not-so-glowing terms when software and hardware are examined together. As I write this, Microsoft has …

Ten Ways to Reduce Interruptions at Work

Many people working in offices, even factory floors, complain about interruptions. To a great degree, interruptions are things you accept. You may feel like they are push upon you, and sometimes they, are, but for the most part, they are things we do to ourselves out of boredom, frustration or lack of engagement.

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