SMB client was losing business due to the fact that their offering did not fit the client needs and the offerings were not clearly defined.

As an advisor, I was asked to review the Go To Market strategy/approach and improve it where needed.

I reviewed the proposals of this company, and interviewed one of the clients who they lost against, understanding pros and cons of their offering.

In workshops together with the client team, I identified the Uniques Selling Points and insight to sharpen the end-to-end service offering.

Improved and sharpened the product offering of this digital agency, leading to a stronger Go to Market proposition.

• Go to market strategy
• Proposition Development
• Value Proposition Design

• Purpose to Portfolio

• Business Services
• Media and Entertainment