90% Marketing Budget Cut with No Loss in Volume

A hyper-growth tech-enabled tourism platform had significantly increased its digital marketing spend with no corresponding lift in bookings. This massive, inefficient capital expenditure raised serious concerns about the performance of both the sales and marketing departments.

Skills:

Business transformation Digital Marketing Sales and marketing
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Achieving 50% Revenue Growth and 95% Complaint Reduction in 30 Days for 5-Star Hotel Bar

A flagship multilevel bar within a 5-star Australian hotel was a financial liability, having underperformed for years. The culture was punitive, staff were demoralized and fearful, and metrics were poor. Leadership was prepared to close the venue if its reputation decline could not be immediately reversed.

Skills:

Business transformation Customer Service Management customer experience strategy
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Overhauling Ancillary Revenue at European Resort to Achieve Record Guest Spend

An iconic 300+ bed college-age social resort in Europe was underperforming in key ancillary revenue streams (tours, events) and facing a falling reputation. The existing model suffered from guest decision paralysis due to too much choice, leading to low participation and fractured groups.

Skills:

Business transformation customer experience strategy Risk Management
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Full-Scale Operational & Financial Turnaround

A 120-bed beachside social resort in Asia had strong potential but was underperforming financially and operationally. Competitors were engaged in a destructive price war, driving market rates below breakeven. The main ask was to execute a full-scale transformation to stabilize the asset and achieve sustainable market dominance.

Skills:

Business transformation customer experience strategy
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One GTM, One Team: Aligning Ads & SaaS to Unlock $50M ARR

Situation: After Tink Labs (hi.com), a SoftBank-backed company, acquired LUXOS, the ad sales and hospitality/B2B SaaS teams operated on different motions. They used conflicting ICPs, overlapping territories, and separate KPIs—so campaigns weren’t targeting the same premium traveler audience. The result: ad revenue was underperforming and B2B SaaS ARR was low, with little cross-sell or repeatability.

Skills:

Sales Enablement Sales and marketing Commercial Strategy
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Assemble Your AI Squad – Empowering Jobseekers with Digital Confidence

Mid-career professionals at the M3 Job Club were facing an overwhelming job market shaped by AI and digital change. Many attendees felt behind on tools, unsure how to frame their experience in this new landscape, and lacked clarity around how to integrate AI strategically into their job search or career planning.

Skills:

digital strategy leadership development Stakeholder Engagement Workshop facilitation Strategic Communications Career Coaching empathy building Personal Brand Management Technology due diligence Public Speaking leadership
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Executive Alignment Through Coaching in a Transforming Organisation

During a critical phase of digital transformation, friction emerged between two senior executives, one leading technology and the other responsible for commercial and brand strategy.  While both were aligned on outcomes, they approached delivery and prioritisation from different perspectives. Misalignment risked slowing progress on member facing initiatives and diluting leadership clarity.

Skills:

Leadership Coaching stakeholder management leadership strategic thinking Conflict Resolution for conflicted Senior Teams Strategic Communications Strategy - business Systemic problem solving
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Realigning People and Platform for Cloud Transformation

Delivery leadership needed to transition client implementation teams from on-site installs to remote SaaS onboarding as the platform and pricing model shifted from on-premise to cloud. The organisation was modernising its regulated payment solution, (cheques, BACS, FasterPayments), and move from professional services led install model to a SaaS subscription offering.  Engineers structured for site based...

Skills:

change management stakeholder management programme management transformation Strategic Planning process improvement Internal Engagement and Communications Team Leadership Operational Risk Management Software as a Service (SaaS) service delivery
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Global PMO Implementation

VP needed a scalable delivery framework to support global SaaS growth and ensure consistency across client implementations. The sales pipeline was expanding rapidly but the delivery operations lacked unified oversight, with inconsistent practices across regions and limited capacity to sale efficiently.

Skills:

programme management PMO Business transformation Stakeholder Engagement Business Change Management & Communication process improvement digital transformation operations management
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New Global Operating Model underpinned by customer service first mindset

The Group CFO of one of the largest global sustainable paper and packaging companies in the world launched and sponsored a multi-year digital transformation programme, starting in 2021. The IT team had a federated design, with IT staff mostly dedicated to work on either individual sites, a cluster of sites, or to a dedicated country....

Skills:

Organisational Design Organisational restructuring digital transformation
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