Tickled Gin
The Situation
The founder of a new artisan gin brand needed an investor-grade pitch deck to secure funding and launch the business.
The Task
Craft a “perfect deck” for Tickled Gin that captured the founder’s brand, vision, market opportunity, route-to-market, and financial ask in a way that resonated with target investors.
The Action / Approach
Ran a brand-and-proposition discovery to articulate the essence of the gin and its founder story. Sized the opportunity using independent UK premium spirits market data. Built the narrative arc — problem, solution, opportunity, traction, ask — across an investor-grade slide structure. Designed evidence-led slides covering go-to-market, channel strategy, unit economics, and funding requirements. Rehearsed the founder through delivery and Q&A.
The Result
Investor-ready pitch deck delivered that “captured the essence of our brand and vision flawlessly” (founder, Stephen). Tickled Gin has launched and is trading; the deck remains the foundation of all subsequent investor and trade conversations.
