A hyper-growth tech platform needed to expand into a new international market, but its business model existed in a legally ambiguous “grey area.” Remote attempts to gain regulatory clarity had failed, meaning proceeding with the launch carried the risk of a catastrophic, costly failure.
90% Marketing Budget Cut with No Loss in Volume
A hyper-growth tech-enabled tourism platform had significantly increased its digital marketing spend with no corresponding lift in bookings. This massive, inefficient capital expenditure raised serious concerns about the performance of both the sales and marketing departments.
Cyber Essentials Certification
Cyber Essentials is an effective, Government backed scheme. Deigned to help organisations, whatever the size, manage and employ security measures against a whole range of the most common cyber attacks.
Cyber Essentials Certification
Cyber Essentials is an effective, Government backed scheme. Deigned to help organisations, whatever the size, manage and employ security measures against a whole range of the most common cyber attacks.
Aston Martin Lagonda
When Aston Martin were faced with multiple complex problems during the launch of the 2024 Vanquish, they needed additional resource and skill, to lead them to rapid and robust problem solving. I was engaged in 2 projects, that I ran cross functional, rapid problem solving teams for on their behalf. As Project leader on both,...
Business Analysis & Architecture
Business processes optimisation, streamline operations, technology enablement, and organisational efficiency enhancement.
Business Analysis & Architecture
Business processes optimisation, streamline operations, technology enablement, and organisational efficiency enhancement.
Foresight+Trend Intelligence about the Future of Consumer Behaviour & Product Design
Detailed foresight+trends Intelligence informing Business, Brand, Marketing, Product Strategies to ensure alignment with your customers future wants, needs and desires.
