DLG Modernises Workplace and Relocates HQ in Multi‑Site Transformation Programme
The Situation
Situation
Direct Line Group needed to move from a fragmented, outdated Bromley HQ to a modern, experience‑led London environment. The existing workplace, technology estate and governance processes were no longer fit for purpose, and the business wanted to re‑energise colleagues post‑COVID while improving leadership visibility and collaboration.
The Task
Task
I was asked to lead the end‑to‑end workplace transformation: relocate the HQ, modernise the technology estate, deliver new collaboration environments, and introduce governance that would prevent cost leakage and ensure delivery discipline across multiple suppliers and internal teams.
The Action / Approach
I ran the full relocation programme, from asset mapping and commercial case development through to supplier coordination and installation. I delivered the London HQ, the Motability Liverpool office, and a national audit of workplace devices that enabled a contract exit and a shift to Surface Go thin clients.
I introduced a simple but robust quote‑tracking governance model that created a clean audit trail from request to PO, eliminating cost ambiguity.
I also delivered several specialist workstreams: a 250‑seat auditorium, an inclusive audio accessibility solution, a UX lab, digital signage, ambient audio environments, and a 12‑metre projection‑based branding corridor.
Throughout, I challenged design decisions where they compromised experience or safety, and aligned architects, IT, facilities and AV partners through structured cross‑functional planning.
The Result
The organisation moved from a legacy, siloed environment to a modern, flexible workplace delivered on schedule. Costs were reduced through asset reuse and contract exit, user experience improved through behaviour‑led design, and adoption increased due to simplicity and inclusivity. Governance uplift created financial clarity and prevented over‑ordering, giving leadership confidence in delivery and spend
