Client is a Top 20 Pharma. We work with the global HQ in continental Europe.

The division we work with had a hypothesis that they could deliver a digital service to achieve a specific patient goal.

The hypothesis was based on scientific research and medical evidence. At least one large consultancy had started building a service for them as we joined.

Task was to provide an understanding of the landscape, technologies and make a strategic recommendation.

Our actions:

-assembled a virtual team including subject matter experts in the psychology component, digital service experts, researcher and business model innovation experts

-identified target technologies and provided automated gathering and harvesting of companies

-created a prioritised list of companies of interest for the client

-created a draft report with the client

-identified gaps in the client hypothesis by matching to current technologies and their state of maturity (or lack of it)

-ideated and illustrated the ideal service in order to deliver the compelling experience for patients, health provider and health payer

-made recommendations for partnership strategy, approach and timings

In a short space of time we were able to identify that their hypothesis was correct, but needed a combination of technologies and individual suppliers to deliver the required experience.

Saved the client a significant amount of time in getting to speed with the size scale and nature of the problem, enabling them to clearly prioritise this versus other projects.

Provided objectivity and clarity of thought which they were not able to achieve during their working week.

If acted on, our recommendations will enable the client to partner in the most appropriate way, and assign the correct amount of time, management and budget to the project.