Tech Co-Founder for B2B SaaS & Services business
The Situation
A former colleague identified that there was an opportunity for a business offering B2B SaaS and associated services within the Supply Chain space, so three of us decided to found a company to address this opportunity.
The Task
I was given the task to define the product and tech strategy, build the outsourced development teams and build an in-house support function.
The Action / Approach
I used an outsourced agency to develop an MVP for $47k which we then took to market. Future product development was based on working closely with users and used two outsourced agencies, each with different strengths.
I built a globally-distributed remote support team able to speak multiple languages and offer support around the clock both through direct recruitment and use of websites like Upwork. It turned out there is a large pool of highly-skilled stay-at-home mums who were very keen to work remotely and flexibly around their childcare commitments.
The Result
We grew a profitable SaaS business over 3 years that we sold to a FTSE listed company for 5x in-year revenues. During this time the total spend on tech development was approx $500k. The tech product was highly advanced for the time.