NEOM was undergoing a large-scale transformation spanning 11 business units, each at a different level of change maturity. There was no consistent framework or shared methodology for managing transformation, leading to fragmented execution and slow adoption.

To design and implement an enterprise-level Change Management Framework that unified approach, accelerated adoption, and built internal capability in managing change across business functions.

Developed a four-tier change maturity model, defining standards, tools, and adoption metrics.
Collaborated with global consulting partners and internal change leaders to co-design playbooks and measurable adoption roadmaps.
Designed learning pathways and toolkits for change practitioners and leadership onboarding.
Embedded data-driven adoption dashboards and a structured Goal Cascade system to align business and people objectives.

Reduced onboarding and alignment time by 78% within six months.
Improved leadership engagement and alignment scores by over 60%.
Established a centralized Change Management Playbook, now used across multiple NEOM sectors.

• Business Change Frameworks
• Enterprise Collaboration
• Operational & Organisational Management
• Stakeholder Engagement
• learning
• Consultancy

• Digital Enablement
• Organisational Agility & Effectiveness

• Engineering and Construction