PSL TEAM SPORTS
The Situation
Company wanted to increase online sales growth from 5% to 10% Year 1 with a 3 year plan to exceed 20%
The Task
Overhaul of existing systems, migration from manual to automated processes.
- Implement POS solution
- Implement ERP solution
- Implement eCommerce Web Store
- Implement Digital MArketing Strategy
The Action / Approach
Evaluated 3rd party solutions , recommend solution design to incorporate a new system stack providing intel on the each solution, benefits, associated costs and project plan to implement. Targeted a incremental approach to prioritise business ask.
- Grow Sales – built new eCommerce with POS intgeration for retail store, sync of online sales, stock and store inventory. Implement a digital marketing strategy to grow the brand, increase acquisitions and revenue
- In conjunction with the eCommerce platform worked with 3rd party supplier installing ERP
Project was targeting 6 – 12 months.
The Result
YEar 1 with the implelemtation of new eCommerce platform and improved processes online orders, fulfillment etc we increased sales by 20%
By Year 3 the business turnover has shifted to 60/40 split with internet orders takeover from traditional store sales.
Increased business sales from £70k online to £5.5 M in less than 5 years.
