Protecting internal and external reputation for divestment and separation
The Situation
The business needed to divest one of the customer facing segments. This was during a period of turbulent change and internal / external scrutiny.
The Task
Create and deliver an engagement approach for all stakeholders to protect the reputation and manage colleague experience.
The Action / Approach
- Developed the stakeholder heatmap and approach.
- Created the core narrative, questions, material, and activities as a countdown plan.
- Worked with the acquiring parties to align messages and timing and managed TUPE activities.
- Coached Exec and made sure leaders were equipped for each milestone and planned the activity they needed to complete.
- Supported their desired outcome to manage the colleague experience carefully and fairly so they had a positive experience.
The Result
- Stakeholders were briefed in sequence and there was no adverse external press / partner reaction.
- Colleagues were briefed and there was a smooth handover to the new owners.
- Recommendation and endorsement from CEO and Exec team.
