Managing Director asked Trade Association to recommend or help him find a Solution …. to his retail business losing millions due to the build up of a mountain of stock that sold too slowly or not at all, customers disengaging in droves and to turn a loss into a profit on a revenue 3 times...

“Recession is looming, we are threatened by international brands and imports. We must innovate but how?” The above is a direct quote from the client, a major manufacturer of mattresses in Central America. They had 3 factories and 800 employees and produced what was regarded as a premium product in that region. Their turnover was...

As the digital revolution rolled across marketing, beginning in earnest around 2000, first websites, then social media, then content, then mobile, then data and analytics in turn disrupted how brands are built and grown, and how consumers are engaged and sold to. International consumer brand owners needed actionable thought leadership and entirely fresh insights to...

NatWest has over one million business customers. In the wake of Brexit, the bank and its brand had lost touch with the “heartland” customers who were most negatively impacted by Brexit. By continuing to focus on “good times” value drivers such as growth and innovation – geared to its large enterprise and small start-up customers...