Leading international B2B lab diagnostics provider wanted to enter into D2C space by leveraging deep medical expertise to create a state-of-the-art digitally enable product.

Build best practice digital organization with compelling (digital) product to enter the D2C market. Differentiate product within competitive landscape. Establish and internalize digital product and digital go-to-mark competency. Prepare corporate start-up for rapid scale-up and roll-out into 30+ markets.

• Identified required key skillset
• Developed understanding of competitive dynamics by triangulating primary and secondary market research
• Defined roadmap for agile digital product build
• Streamlined interfaces with legacy business
• Described key processes and tasks with view on organizational scaling
• Developed pipeline of products and services for consecutive roll out

• Established core team of 15 headcount within 3 months
• Defined and tested product and service offering along customer journey
• Developed prototypes
• Handed over functioning organization to permanent CEO

• Business Model Design
• digital growth
• digital
• Digital Marketing
• digital strategy
• digital transformation
• Go to market strategy

• Digital Enablement

• Healthcare