Client’s strategy was to transform from a manufacturer of roofing materials to a provider of roofing solutions and services. Therefore, the client had to explore new customer segments, channels and routes to market.

The client considered establishing their own digital capability to meet the challenge.

Within the first three months, a digital aspiration for the group was set which:

• Improved clarity of responsibilities and capabilities to deliver against them
• Identified, agreed and prioritised new ideas and opportunities to generate business value
• Agreed and defined actions and a feasible roadmap

Within a year, a digital capability including an internal team was built:

• Improving access to skills, capabilities and expert availability
• Demonstrating, socialising and communicating concepts, outcomes and business cases
• Including DevOps to develop and support a B2C channel and other digital product

Value was delivered by;

• Enabling positive behavioural change
• Improved business agility and ability to rapidly respond to change and opportunity
• Successful, timely delivery of evidence based transformative change
• Fostering a human centric, transparent, trustworthy and agile culture
• Increased credibility, confidence and influence across the business
• Enabling competitive differentiation and increasing market share
• Increase customer acquisition, advocacy and lifetime value
• Viable, scalable and actionable roadmap to deliver innovation and change

Pains relieved included;

• Lack of exec sponsorship and track record
• Lack of appropriate capabilities, skills, tools and methods
• Unclear business strategy and requirements

First-year outcomes included:

• Consolidated product information data across multiple business units in four countries to a global product information repository.
• Global website and a country website template rolled out to four countries, with a plan to deploy to another 10 by the end of 2019.
• Roll-out of extended warranties by building a roofer portal launched in six countries.
• Cultural shift by identifying and training more than two hundred “Digital Ninjas”, employees who are helping others with the adoption of digital technologies across the world.
• Proofs of concept in areas of Robotics and Automation and training through augmented and virtual reality.

• agile transformation
• augmented reality
• Commercial Strategy
• competitive advantage
• Creating Teams
• CXO Advisory
• digital strategy
• digital transformation
• eCommerce
• Go to market strategy
• Strategy Development & Implementation

• Digital Enablement
• Organisational Agility & Effectiveness