Translating AI ambition into a technically sound, commercially grounded architecture — with the roadmap, cost model, and documentation to back it up.
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
CTO Leadership Through $25M Series B: Building a Global Programmatic Platform
A fast-growing B2B location data and programmatic advertising platform operating across EMEA, US, and APAC needed a CTO to lead technical strategy and provide investor-grade credibility ahead of a major fundraising round.
Data and AI Advisory
AIdentity is a specialist Data and AI Advisory Service, predominantly aimed at Startups, Scaleups, and SMEs. We help you prepare your data for AI and data-driven change — providing the expertise, frameworks, and leadership to make transformation real.
Integrating 5 disparate businesses into a single effective business .
TiG had already grown by acquiring two Managed IT Services businesses. Then it acquired ThirdSpace, a specialist consulting business, specialising in Microsoft Identity and Security solutions and soon after Mobliciti, a mobile solutions and security and managed networks business. My challenge as Director of Integration was to integrate each of the underlying businesses into a...
Operating Model Assessment, Design & Roadmap Report Generation
Assessment of current mode of operation - identification of problems - creation of high level change roadmap to adjust towards new modes of operation
Organisational change
I take on complex organisational change and find a way to deliver them.
