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Research shows than 70% of the workforce is not engaged. They’re either wandering around in a fog, or actively undermining their co-workers’ success.They’re burned out, disenfranchised, and over 80% are ready to jump ship. Eyeing the end of the recession, employees are no longer happy just to have a job. Boomers who haven’t already made…
Strategy is messy, chaotic, and transformative, just like a youthful romance. You know you need to break up with your strategic plan. So who better than the Bard of Breakups herself to offer searing guidance on how to break with your strategic plan? Several years ago at a Microsoft analyst meeting, Steve Ballmer broke his promise not to go […]
The post Let Taylor Swift Help You Breakup with Your Strategic Plan appeared first on Serious Insights.
Should I Delete E-mail During Vacation? A post on the BBC new magazine asks the question: “Should holiday email be deleted?” First, let me say to American readers that in this case “holiday” means “vacation.” What they mean to ask is: “Should I have incoming E-mail deleted while on vacation?” My answer, yes, but with a caveat. If you […]
The post Collaboration Tip: Delete E-mail During Vacation appeared first on Serious Insights.
Kim Kardashian has faced some rocky PR with a quickly failed marriage, a self-serving app, and a very public pregnancy shared with rapper, baby-daddy and now new husband, Kanye West. Regardless of what she is facing, Kim remains a good case study in marketing. With the announcement of her yet-t0-be published Rizzoli book of selfies titled, “Selfish,” […]
The post What Marketers Need to Learn from Kim Kardashian West appeared first on Serious Insights.
Almost all entrepreneurs will have been told, at some point or another, that they need a business plan if they intend to succeed. However, ask whether or not they have one, and most will cast a culpable gaze at the ground. Well, no need to worry anymore. Research at Babson College, which offers one of the top entrepreneurship programs in…
Whether intentional or not, every business already has a “customer experience” The question is have you designed this experience or is it just happening? There are many frameworks that exist, we have used one time and time again and have seen the benefits in many organisations. The framework we deploy has four core components – … Continue reading →
The majority of businesses in the United States are now outsourcing at least part of their work–but they’re not always getting the results they want. They can be called a number of things–contractors, temps, outsourced workers, freelancers, day laborers or, as one damning article suggested, disposable workers. Whatever you want to call them, businesses are taking advantage…
In the Guliver blog on Economist.com (Check-in desks Time to check-out?), the writer suggest that airlines do away with airport check-in. We do it all on-line anyway, and who would miss the queues waiting for check-i anyway?. Well, for the most part, self-check-in is common, but not universal (59% of people still check-in at the counter). Airlines […]
The post The Economist Get’s Airport Check-in Wrong appeared first on Daniel W. Rasmus.
Thanks to advances in technology, work no longer needs to be tethered by time or place. Citrix Online describes this shift from ‘work’ as a noun to ‘work’ as a verb, as ‘workshifting’. The purpose of this article is to quantify the financial and environmental benefits of this growing trend.
The Harvard Business Review recently published an interesting article following research carried out by Peter Kriss of Medallia, exploring, and quantifying the value of customer experience. You can read this article here: http://blogs.hbr.org/2014/08/the-value-of-customer-experience-quantified/ This is a helpful study. Any reliable data that quantifies the impact on a business of positive or negative customer experiences has … Continue reading →