The Situation

Neos Networks, a B2B infrastructure business, needed to modernise its digital buying journey. Pricing and ordering involved manual workflows, and the transformation required marketing, sales, digital experience and technology delivery to work together.

The Task

As Director of Digital, I was responsible for connecting digital transformation with commercial priorities, modernising the pricing and ordering journey and managing a £5m operating budget.

The Action / Approach

I delivered a digital pricing and ordering platform to replace manual workflows.

I modernised the sales journey across marketing, the website, account-based marketing, pricing and ordering, connecting commercial priorities with technology delivery. I embedded Agile and Lean practices across delivery teams to establish shared ways of working.

The Result

I delivered a digital pricing and ordering platform to replace manual workflows.

I modernised the sales journey across marketing, the website, account-based marketing, pricing and ordering, connecting commercial priorities with technology delivery. I embedded Agile and Lean practices across delivery teams to establish shared ways of working.

Relevant Business Perspectives

Relevant Industries

Practice