Ride Shotgun: reducing production time and cost by up to 60%
The Situation
Ride Shotgun, an integrated creative and production agency, needed a clearer operating model across creative, production and engineering. The challenge was to improve everyday delivery while turning AI opportunities into practical, scalable production capability.
The Task
As Acting CDO/CTO, my remit was to reshape the Digital & Technology operating model and introduce AI-enabled ways of working that improved production efficiency and supported future growth.
The Action / Approach
I redesigned the operating model across creative, production and engineering, clarifying responsibilities and how work moved between teams.
I ran two connected transformation tracks: strengthening existing operations and developing new approaches through AI, workflow and data experimentation. I built AI-enabled content, workflow and data pipelines around practical production requirements.
The Result
The AI-enabled pipelines reduced production time and cost by up to 60% in the workflows involved.
The new operating model improved clarity, alignment and delivery flow across creative, production and engineering, establishing more scalable production capability.
