He was an associate consultant for CVL Retail Management Consultants, and served as the Lead Retail Consultant on an assignment for ASDA plc (Supermarkets)

The project focused on developing a new concept proposition called “ASDA INSTANT” to extend ASDA’s multi-channel retailing capabilities and to drive more sales through small and medium supermarket stores where linear metre ranging was constrained compare to large and super sized formats..

He was responsible for leading a team of retail management consultants to develop new operating procedures, range offers, and financial models for the concept.

This involved creating comprehensive recommendations for the implementation of these changes, including a business and financial case, process flows, technology architecture, range plans, and milestone plans for an initial trial followed by a potential wider rollout.

His key actions included:

• Team Leadership: Led and directed a small team of retail management consultants throughout the assignment.

• Concept Development: Oversaw the development of the new concept as an extension of ASDA’s multi-channel retailing strategy.

• Operating Procedure Design: Developed new operating procedures specifically tailored for this new instantly available proposition.

• Range Offer Definition: Defined the product ranges and offers that would be part of the new concept.

• Financial Model Creation: Developed robust financial models to assess the viability and potential of this concept.

• Implementation Recommendations: Formulated detailed recommendations for the implementation of the concept, including:

• Business & Financial Case: Justifying the strategic and economic rationale.
• Process Flows: Mapping out the operational steps for the new concept.
• Technology Architecture: Outlining the required technology infrastructure.
• Range Plans: Specifying the product assortment.
• Milestone Plans: Defining the phases for an initial trial and subsequent rollout.
• Stakeholder Presentation: Prepared and delivered a comprehensive presentation of the findings and recommendations to the ASDA team and key sponsors.

His leadership and contributions resulted in:

• Developed “ASDA INSTANT” Concept: A fully developed concept proposition for extending ASDA’s multi-channel retailing was created.

• Comprehensive Implementation Plan: Detailed recommendations for implementing this concept were produced, covering business, operational, technological, and merchandising aspects.

• Informed Decision-Making: The business and financial case provided ASDA with the necessary information to evaluate the potential of the new concept.

• Board-Level Presentation: The work culminated in a presentation to the ASDA team and key sponsors, enabling the new concept to be presented to the UK Board of ASDA WAL*MART for further consideration and potential approval.

Subsequent achievements and important follow-on results

ASDA built upon this INSTANT concept further after this strategy assignment and explored innovative changes to expand its multichannel retailing capabilities, particularly focusing on enhancing general merchandise offerings in smaller store formats.

One such initiative was the “Take Home Today” concept, which allowed customers to order products from a broader range—typically available in larger supercentres—and collect them at their local stores, regardless of size. This approach aimed to emulate the convenience of Argos’s catalogue-based system, enabling Asda to offer an extensive product range without the need for physical in-store displays.​

The “Take Home Today” service was trialed in Asda’s Bradford store and was part of a broader multichannel proposition that included:​

• Asda Direct: Launched at the end of 2008, this platform enabled customers to choose from over one million items online or via phone.​
• Collect In-Store: Customers could order online from Asda Direct and choose to collect their purchases from a local store at a convenient time, a service available at more than 300 locations nationwide.​

These initiatives were designed to maximize the use of Asda’s existing store network, particularly smaller supermarkets averaging 17,000 sq ft, by integrating online and in-store shopping experiences. By doing so, Asda aimed to increase customer convenience and expand its non-food retail segment without the need for significant physical expansion.

Overall, Asda’s multichannel initiatives in 2008 and 2009 reflected a strategic move to adapt to changing consumer behaviours and technological advancements, aiming to provide a seamless shopping experience across various platforms and store formats.

• Business Strategy
• Retail
• Concept Development
• business and it operational processes
• Business Capability Modelling

• Organisational Agility & Effectiveness
• Accelerated Solution Delivery

• Retail and Consumer