IT Services Business Transformation
The Situation
An IT services business was struggling to grow sales and revenue to maximise shareholder value. It urgently needed to modernise its product portfolio and service capabilities to shift emphasis from its traditional project delivery to managed services to improve its recurring revenues ratio. This required a wholesale refresh of its “go to market” and operational delivery capabilities to transition from its legacy on-premise to cloud first strategy.
The Task
- Build Product Development Strategy
- Agree Value Proposition to the Executive Board
- Prepare and Execute Transformation Change Plan
The Action / Approach
- Generate and Publish New Service Descriptions
- Provide Training for Marketing and Sales Team
- Provide Presales Support for Customer Bids
- Recruit New Operational Leadership Team
- Recruit New Operational Staff with Expertise in Cloud Technologies
- Recruit New Service Delivery and Project Management Staff
- Transform Back Office Systems to Support New Product Capabilities
- Develop New Customer Experience Platform
The Result
Business revenue grew from £8.5M to £12M over 3 years with EBITDA of £1.5M and enterprise value of £20M