When it comes to marketing we often talk about the 4 P’s (Product, Price, Place and Promotion) and more recently there’s been a lot of talk about purpose as, the now infamous, Simon Sineck asked businesses to look further than their commercial goals and start with their ‘Why’. But there’s a new set of P’s…
6 priorities for leading your marketing in a volatile environment
We’re living in a volatile, uncertain, complex and ambiguous world (VUCA*) and that is unlikely to change. In fact, the only constant IS change. Apologies if you’ve come to this blog hoping for some answers, futurology, predictions or economic forecasts. No one has a crystal ball, but we can offer some insights into how to…
2+2 = 5 Bad Maths or The Way Forward?
Why Customer Experience Has The Power To Affect Change. I thought this was worth bringing back out as we do tend to live in a volume related world and there is a big temptation to keep churning ‘stuff’ out. But every so often it feels good to go back and kick the coals over and share.
People Powered Change
Now those who read this blog will know a recurring theme is the need to dress old ideas up as new ones, with the skill being in spotting which one of these ideas ‘time’ – usually based on something that started out in Kotler On Marketing – has come round again. For the winners in 2015, I think the new idea will be leveraging the greatest untapped resource most companies have. Their own Colleagues…
One Constant… Lots Of Variety
So we are a year old. What have we learned? We set up Custerian because we want to help business’s be more successful. Perhaps its an age thing, but you do get to a point in life where you appreciate phrases like ‘Giving Back’ or ‘Paying Forward’ more, so this altruistic outlook, making other’s successful, makes sense.
What’s Your Proposition?
If You Don’t Have A Proposition, You Can’t Do Big Things What’s your proposition? A simple question, and often one that is met with a blank stare, or a (repeated without much conviction) statement of a few words from the Marketing owned Brand Guidelines – by way of digression, my favourite of all time (and quite …..
Creating Engagement through Empathy engineering? people buy from people
Creating Engagement Through Empathy Engineering? So how do you build truly great levels of customer value? We have all heard the stories about customers with an 85% satisfaction rating being almost as likely to leave you as those with a 60% rating. Well, perhaps that is because being satisfied with a service is simply not … Continue reading →