If You Don’t Have A Proposition, You Can’t Do Big Things What’s your proposition? A simple question, and often one that is met with a blank stare, or a (repeated without much conviction) statement of a few words from the Marketing owned Brand Guidelines – by way of digression, my favourite of all time (and quite …..
Is it really worth the effort, can I be bothered?
Bothered, am I bothered, can I really be bothered! Gosh I sound like Catherine Tate! Perhaps the new measurement system for measuring Customer Experience should be the bothered index! Do companies really care about our Experiences? UKCSi: Over the last few days, I have been pondering on why we are seeing declines in Customer…
Creating Engagement through Empathy engineering? people buy from people
Creating Engagement Through Empathy Engineering? So how do you build truly great levels of customer value? We have all heard the stories about customers with an 85% satisfaction rating being almost as likely to leave you as those with a 60% rating. Well, perhaps that is because being satisfied with a service is simply not … Continue reading →