On Twitter, I got into a really interesting conversation with a scientist in Baton Rouge — who, it turns out — is not busted flat, but rather in need of solid #scicomm. As a biomedical engineer, she struggled to bring the core messaging from science to the public at large. Fast forward a few years,…
Are you talking about the ‘Triple Bottom Line’?
When it comes to marketing we often talk about the 4 P’s (Product, Price, Place and Promotion) and more recently there’s been a lot of talk about purpose as, the now infamous, Simon Sineck asked businesses to look further than their commercial goals and start with their ‘Why’. But there’s a new set of P’s…
My recent projects: Blending up a storm
For some businesses, an in-house marketing and design team just makes more sense than relying on agencies for every small request. However, sometimes your in-house team may not have the capacity, skills, or creativity needed to complete your projects. At Something Big, we support in-house teams by working collaboratively with them, filling in the gaps…
