A consumer goods multinational wanted to organically expand into the energy drinks sector, creating a new product category that was previously unchartered territory.

Develop a suitable supply chain for the new business venture, including an effective global operating model.

In collaboration with the company’s Procurement and Operations managers designated to support the new business, we researched the industry best practices and obtained product design requirements from Marketing/R&D. With this information we found suitable contract manufacturers in strategic locations based on a sourcing cost-benefit model, to build the end-to-end supply network.

We delivered an asset-light, flexible, low risk supply chain that enabled expansion and exploration of new markets without heavy upfront investments. The delivered product included novel sustainability features uncommon in the industry and a modularised bill of materials to provide responsiveness with lean inventory. Above and beyond the task, we also created a strategic supply chain roadmap to optimise product and supply chain costs as the category grows.

We also developed a tax efficient and simplified operating model to avoid potential bureaucracy / speed bumps of the larger business, with omni-channel centrally let distribution.