The Situation

One of the largest global providers across 40 countries for integrated marketing services solutions serving world leading brands. We worked with them to identify better and more consistent ways of working across people, technology, insights, processes & practises whilst preserving local specialisms and knowledge

The Task

  • A full review of the Global Operating model was undertaken working with a wide cross functional team to design the detail by country
  • The initial business case was reviewed, challenged and supplement to create a clear view of the Return On Investment (ROI)
  • A combination of customer (by persona) & process journey mapping was used to identify efficiency & effectiveness improvements at very detailed level, SOPs defined and Digital & Data user stories created

The Result

  • A business case created to validate new Global Operating model objective that delivered on the north star ‘Keep it local, but better’
  • A greater sense of clarity and confidence in the management team that this work would not only help deliver better Client outcomes, but that they could be engaged and participate on the change journey

Relevant Business Perspectives

Practice