During my six-month tenure as a Product Manager at Future Platforms, I led the development of the groundbreaking LIV Golf mobile app for the global sports brand.

My key responsibilities included formulating a comprehensive product strategy, defining and prioritizing features, overseeing the project’s lifecycle with agile methodologies, championing user-centric design, and integrating technologies such as Artificial Intelligence (AI).

This required an in-depth discovery phase, including market research and user interviews, competitor analysis, and brainstorming workshops – all of which I led. In addition to this, I oversaw the project’s lifecycle with agile methodologies, and championed user-centric design in order to create the most engaging experience for users.

The successful launch of the MVP app within the designated timeframe resulted in increased user engagement, positive reviews, and expanded fanbase, establishing a foundation for continuous improvement and setting new industry standards.