Project-led and compliance-sensitive businesses can accumulate large volumes of documents, evidence and operational records across different people, locations and systems. This creates practical problems around document control, finding the correct information, maintaining audit evidence and giving teams confidence that important records are properly managed. The opportunity was to turn document control from an administrative burden...
Built a SaaS platform to connect fragmented trade business operations
Owner-managed trade businesses were often running customer enquiries, jobs, engineer schedules, site paperwork, quotes and invoices across disconnected systems, spreadsheets, messages and paperwork. Having experienced these operational problems first-hand, we identified an opportunity to build a platform around the way trade businesses actually work rather than asking businesses to adapt to generic project management software.
Built an e-commerce proposition generating £750k revenue in 12 months
Expert Trades wanted to develop a new digital commerce proposition serving trade professionals and suppliers. The opportunity required more than launching an online store. Supplier relationships, thousands of products, product data, technology, digital acquisition and the customer buying experience all needed to work together to create a commercially viable proposition.
Interim CEO & Executive Transformation Leadership
Interim CEO and executive leadership for businesses undergoing transformation, performance pressure, restructuring or strategic change.
Fractional CTO
Fractional CTO for regulated digital health and SaaS businesses, from early product validation through to national-scale delivery.
AI-Native Turnaround: 12.8× Beat on a PE-Backed Platform in Twelve Weeks
Private equity sponsor needed urgent commercial turnaround of a portfolio AI platform in the HR and education sector. Platform was in existential crisis: priced at £500 per school, 33% crash rate, 39–90 second response times, only 18 of 50 target pilots active. Diagnosis required, repositioning required, validated pricing uplift required — twelve-week window before next...
AI Architecture & Technical Strategy
Translating AI ambition into a technically sound, commercially grounded architecture — with the roadmap, cost model, and documentation to back it up.
Building a Production ML Prediction Engine with Bayesian Evaluation and CLV Tracking
A predictive decision engine project required a robust, production-grade ML system capable of generating probabilistic outputs against real-world outcomes, held to strict commercial performance standards. The system needed to move beyond simple model accuracy metrics to demonstrate genuine predictive edge measured in financial terms.
Rebuilding a Production ML Forecasting System to Eliminate Data Contamination in B2B Programmatic Advertising
A B2B programmatic advertising platform was operating with a fundamentally compromised audience reach forecasting system. Impression data used to generate forecasts contained significant ISP and non-human traffic contamination, making commercial forecasts unreliable and undermining advertiser confidence.
Scaling a £1.3BN Advertising Technology Ecosystem Across a Major Broadcasting Group
A leading UK broadcaster with over £1.3BN in annual advertising revenue needed to modernise and scale its entire advertising technology ecosystem across live TV, streaming, and on-demand platforms. The organisation required a senior technical leader to own strategy, architecture, and delivery across a complex, mission-critical environment.
