Merchandising is typically based on planning two ways – top down and bottoms up. In the top down scenario, the retailer declares a growth target: “We plan on growing sales by 5% next year.” And then it is up to merchandisers to figure out where and how that growth will come. If the retailer is on the ball, they then reconcile these two – the expected budgets for revenue and the expected number of units sold – to see if they come anywhere near each other in terms of expectations.
Account Settings
Email Preferences
You must be logged in to update your preferences.