Apple Pay, Samsung Pay, Alipay are about to enter the Swiss market, and two existing local mobile wallet solutions are competing for market share. A credit card company asked what strategy and which payment solution should be followed to ensure a) getting overall growth, b) betting on the right/ winning technology/ solution and c) investing wisely with limited write-offs

Together with an internal manager, I was tasked to research the market, explore strategic options incl. estimation of implementation efforts, and pre-negotiate parter agreements for sustainable revenue splits and fees

– Perform market research about global payment and mobile wallet schemes and (IT) solution providers

– Negotiate with local payment players a sustainable Swiss market development strategy

– Negotiate commercial (fees, revenue splits) models with all potential partners

– Outline all strategic options and down-select preferred way forwards

– Ellaborate implementation activities, efforts, and timelines for the short-listed strategic solution components

– Prepare go to market incl. technical system and operational process changes

Successful go live with Apple Pay and Samsung Pay for selected premium card products.

Strategic “non participation” of the local and other global payment solutions