How does a Creative Organisation get more creative?

Part of Channel 4’s remit is to demonstrate innovation, experimentation and creativity. Additionally it has to exhibit a distinctive character and support the development of people with creative talent.

Channel 4s Chief Creative officer, Jay Hunt, had three demands to supercharge the creativity culture within her team of 93 commissioning exec’s.

• Getting every individual in the organisation to have a higher creative output
• Building teams to deliver the Channel 4 brand of creativity reliably and consistently
• Driving a work environment for creative individuals to flourish

We designed the Cube Programme

The Cube programme was designed and delivered to build confidence through a process of collective understanding of the core creative drivers that all humans possess to stimulate greater creative output.

A culture.

A culture that is part of the brand.

A culture that understands and embraces creativity.

A culture with a common language and common understanding.

A culture led from the top that transcends any individual and weathers the constantly changing teams that work within it.

A culture that gives its people permission and confidence to talk freely.

A culture that encourages discussion and sharing ideas with anyone at any level.

A culture of creativity that works in a café, in a corridor, on a train, anywhere and everywhere.

And a consistent toolkit of sound processes to work positively in groups to use every day without egos or time wasters.

A creative culture

Daily creativity: BELIEVE

Better is always possible. Trust in your creativity and the process; it’s a skill not a talent.

Elevate your world. No limits.

Live with the problem.  Accept ambiguity.

Imagine.Be curious, ask …

Expect to fail.  Keep trying. When you innovate things don’t always work, failure is part of the process.

Value all ideas.  You never know where they will lead.

Evaluate at the end. Don’t look for a quick fix. Creative work is wasteful. Enjoy the journey and plan your evaluation at the end of the process.

“This is brilliant, my teams are actually talking to each other about how they work best together…

Now, commissioners with very different skills meet informally each week just to discuss ideas. When you run channels that champion risk you have to celebrate that eclecticism. It’s the very madness of different ideas colliding that leads to hits, controlled chaos is just what we need.”               

 Jay Hunt, Chief creative officer Channel 4

• Business Change Frameworks
• creative
• creative problem-solving
• strategy creation
• Problem Solving
• culture change facilitator