Keep an eye on chocolate. It may save the world. In the scenario planning discipline we call side conversations about potentially big things a weak signal. It is an early cry of “wolf” in a world filled with potential catastrophes. Sometimes, that cry is heard, and in the case of Rachel Carson’s Silent Spring, DDT was eradicated, albeit not until a decade after the book. But through action, Carson, the Environmental Defense Fund and thousands of individuals moved the federal government to a banning of DDT.
Why “Generation Z” should be Called “The Virtuals”
Several years ago when I was presenting at a Helix Commerce future of work conference in Canada, I first heard Cindy Gordon use the term “virtuals” to describe the generation following the Millennials. While Generation Z and several other terms are being bandied about, the term “virtuals” hasn’t stuck. I even visited the venerable reference […]
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